What is a wall mounted SEG fabric frame?
SEG stands for silicone edge graphic. Your design is printed onto fabric, then a thin silicone strip is stitched around its edge. That strip presses into a narrow channel running around the frame, pulling the fabric smooth and taut across the face. Once the frame is fixed to the wall, the result looks like a single seamless panel, with no clips, screws or eyelets on show.
Because the graphic and frame are separate, a SEG fabric wall display behaves differently from a printed board or canvas. The frame stays on the wall for years, while the fabric can be pressed out and replaced when a campaign ends, a logo changes or a showroom is refreshed. That makes SEG graphics popular in receptions, boardrooms, retail fit-outs and offices across Melbourne, Sydney and other Australian cities.
Every product in this collection is a non-backlit wall-mounted frame, so the graphic is lit by the room around it rather than from inside. These wall mounted fabric frames share the same principle and differ only in depth, from the slim 20mm frame to the 120mm box frame. Choosing the depth is therefore the main decision, and it shapes how the finished wall looks.